Apoorva Bhatnagar
000
Brand & Visual Designer, Frankfurt, DE

Brand & visual design that makes people stop scrolling.

Apoorva Bhatnagar, a freelance designer shaping brand identities, logos, pitch decks and social across beauty, gaming, jewellery and beyond.

(Scroll), Selected work ↓
Brand identity✦Logo design✦Pitch decks✦Social & posters✦Brochures✦Art direction✦ Brand identity✦Logo design✦Pitch decks✦Social & posters✦Brochures✦Art direction✦

Selected work

5 projects, 2022 to 2026
01

dakxta

Brand identity · Logo · Moodboard · Social · 2026

A full visual identity for dakxta, a mobility, support and care retail brand built around the promise Live Better, Move Freely. The work runs from the logo and mark to a franchise-outlet moodboard, defining the in-store material, colour and signage language, through to an ongoing stream of social content: product spotlights, health tips and store-opening posts. A calm teal-and-cream system ties it all together so the brand reads as trustworthy, inclusive and quietly modern wherever it appears.

dakxta logo
dakxta outlet moodboard
dakxta social grid
#0F3A3B
#2FA889
#A7C7B7
#E8DCC4
#F5F7F6
02

GetJwel

Brand guidelines · Lab-grown jewellery · 2025

A complete brand-guidelines system for GetJwel, a marketplace bringing lab-grown diamond jewellery from many labels under one roof. The book sets out the brand essence and voice, a Gen-Z-leaning palette of blush, teal and terracotta, a Playfair Display and Inter type pairing, and precise image direction, natural, minimal, sharp shadows, straight lines over ovals. The result gives the brand one consistent, premium-yet-approachable face across web, packaging and social.

GetJwel cover
GetJwel palette
GetJwel image direction
GetJwel brand voice
03

germanseekho

Logo · Brand colours · Language learning · 2024

A logo mark for germanseekho, a German-language learning brand. An open book resolves into a reader’s profile, crowned with the black-red-gold arcs of the German flag, three ideas (reading, the learner, national identity) folded into one mark that holds up at any size. The palette leads with flag black, red and gold for an energetic, unmistakably German feel across the brand’s digital presence.

germanseekho logo

One mark, three ideas folded together, reading, a learner’s profile, and national identity. The brand colours pull straight from the German flag, giving every touchpoint an instant, confident sense of place.

#000000
#DD0000
#FFCE00
04

Aistear Unica

Pitch-deck design · Online makeup startup · 2023

A 23-slide investor pitch deck for Aistear Unica, an online makeup startup. The deck turns a dense beauty-market story, problem, solution, business model, competitors and market size, into clean, confident slides built on a soft pink-and-black system with custom iconography and simple data visualisations. Consistent layouts and a light, playful voice keep twenty-plus slides feeling like one coherent brand.

Aistear Unica cover
Aistear Unica value proposition
Aistear Unica business model
Aistear Unica market size
05

MMC Club

Web posters · Key art · Gaming & content club · 2022

A flexible poster and key-art system for MMC Club, a gaming and content community. Each variant flexes a different mood, neon 3-D gaming gear, a purple VR hero, a festive gold edition, while the MMC Club logotype stays constant, giving the club a template it can spin up for events, streams and seasonal drops without losing its identity.

MMC Club poster, VR
MMC Club poster, setup
MMC Club poster, laptop
MMC Club poster, festive

I help brands look like themselves, clear, confident and consistent, from the logo out to the last social post.

Capabilities

  • Brand identity
  • Logo & mark design
  • Pitch & brochure design
  • Social & poster design
  • Art direction & moodboards
  • Brand guidelines

Approach

Every project starts with the brand’s own world, its people, materials and voice, and turns that into a system that holds up everywhere it shows up. Clean where it should be quiet, bold where it counts.

dakxtaGetJwelgermanseekhoAistear UnicaMMC ClubSolo BroadcastingSpaceSaltNymbleUpHYCELLRIC Jaipur

Let’s work together

Bhatnagarapoorva47
@gmail.com

Based in

Frankfurt, Germany, working worldwide